MARKETING:
"In this time, digital tools and services are blended with analog ways of life. In other words, consumers want the real and the virtual to co-mingle in a seamless way. Marketing success in this age will mean companies must combine and leverage the full spectrum of marketing levers online and off. Communities should exist online--and be enabled in the real world."
Rishad Tobaccowala "Up Next: A Post-Digital World", Forbes magazine
MUSIC:
"While technological failure is often controlled and suppressed—its effects buried beneath the threshold of perception—most audio tools can zoom in on the errors, allowing composers to make them the focus of their work. Indeed, “failure” has become a prominent aesthetic in many of the arts in the late 20th century, reminding us that our control of technology is an illusion, and revealing digital tools to be only as perfect, precise, and efficient as the humans who build them. New techniques are often discovered by accident or by the failure of an intended technique or experiment."
Kim Cascone, "The Aesthetics ofFailure: “Post-Digital” Tendencies in Contemporary Computer Music", Computer Music Journal, 24:4, pp. 12–18, Winter 2000
AUTHORSHIP
"One way to re-conceive the role of authorship across disciplines while steering clear of thedual cul-de-sacs of the Romantic conception of author-as-creator and the author as absence (or, worse, as deceased pseudo-deity), may be to pursue a practice-based model of cultural and scientific production in which a pragmatic account of authorship investigates a range of associated labour, creative and commercial considerations. Within such a collaborative mode of cultural/scientific production, the specific creative, expressive and artistic input of the various agencies working together on a project (and their individual contributions to the project’s ‘style’) can thereby be analysed, alongside the socio-cultural practices of contemporary media culture that help shape the reception of the work."
Rolf Hughes, "Orderly disorder:post-human creativity" ACSIS nationella forskarkonferens för kulturstudier, Norrköping 13–15 juni 2005.
LITERATURE:

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